In a world that feels increasingly divided, the power of purpose-driven communication has never been more vital. People respond to messages that are real, that speak to their core, and that offer a vision of a better, unified future. As a leader, your words have the potential to bring people together, to inspire and align your team with a shared purpose. This process is your guide to crafting those impactful messages—ones that resonate, unify, and drive action. Embrace each step, and let’s work together to build a stronger, more cohesive team.
To use this tool, follow the steps below and use the ChatGPT (or your other favorite AI tool) to paste in the suggested prompts. In the prompts, you will find brackets where you would enter relevant details from your organization.
1. Affirm and reiterate beliefs, principles, and values.
Generate a shared purpose statement that reaffirms and reiterates the organization’s beliefs, principles, and values. Make it compelling and inspiring to reinforce our alignment. Incorporate the following attributes, “our beliefs”: [insert words and phrases], “our principles”: [insert words and phrases], “our values”: [insert words and phrases]. Maximum word count = [insert number, i.e. 150]”
2. Look what we’ve accomplished. We’ve done great things together already.
Generate a cohesive statement of the organization’s achievements that emphasizes a sense of we and together and the importance of collective energy. “Here’s what we accomplished together [list each item separated by a comma]”
3. Acknowledge near term and current challenges.
If conditions are less than ideal, or bad: don’t try to spin bad things into something good, but don’t belabor the issues. If conditions are good, but challenging, emphasize what’s possible.
*Use this prompt for challenges that are difficult or mixed*
Generate a state of the business statement about the organization’s challenges. Be direct without being dismal. “Here’s our current challenges: [list each item separated by a comma] and here’s our near term challenges: [list each item separated by a comma]”.
*Use this prompt for a good current and near-term state.*
Generate a state of the business statement about the organization’s opportunities. Be optimistic without embellishing the state of things. “Here’s our opportunities: [list each item separated by a comma] and here’s our near-term opportunities: [list each item separated by a comma].”
4. Emphasize WE are ONE. We are in this together.
Remember the output from my “state of the business statement.” Refine the output such that it emphasizes “the concept of we, togetherness, and unity.” Make it “hopeful, emphasizing that we will meet challenges head-on together and that there is more good work for all of us to do together.”
5. Create a believable image of the future, describe the longer view, which is positive even if the timeline is uncertain.
Generate a “look forward” statement for the organization. Incorporate these concepts “1: staying committed to a shared purpose 2: staying positive in the face of uncertainty, 3: believing in the power of impacting the future.” Include a positive outlook conclusion that is hopeful without sounding credulous. Here are some long view possibilities to include: “[list them, separated by a comma].”
6. By adhering to our beliefs, principles, values and stick together, we’ll build that better future.
Remember the “state of the business statement.” Remember the “beliefs, principles, and values”. Generate a list of [insert number here] talking points that I can use to continue encouraging and inspiring employees. Incorporate these concepts, “1: coming together to use our creativity and shared sense of purpose 2: we support each other to create a future we can all believe in.” Use a leader tone to convey human connection, empathy, warmth, sincerity, and comfort in the talking points.
7. Express gratitude, because you can never overdose on that.
Generate a list of [insert number here] gratitude statements to use to convey my appreciation of my team. Keep gratitude statement must be less than [insert number here] words. The resulting gratitude statements are designed to tamp down anxieties and concerns while the organization navigates challenges and uncertainties.