Principle #18 – Communication is more than saying words.
Ever leave a meeting thinking, “I heard every word, but I have no idea what they just said”? That’s because communication isn’t just words—it’s connection.
We’ve all seen it: the sales rep powering through their pitch, oblivious to confused faces. Or the manager who sends a “clarifying” email that spawns 47 follow-ups. Talking isn’t the same as communicating.
The Hero’s Move
True communication is a two-way street:
- Check for understanding: Don’t just say it—make sure they got it.
- Watch the non-verbals: Tone, body language, and timing often speak louder than your words.
- Engage, don’t broadcast: Communication is collaboration, not a monologue.
When you prioritize connection over output, you reduce mistakes, improve trust, and keep projects moving without the drama.
The Next Step
In your next meeting, stop after explaining and ask: “What did you hear me say?” You’ll be amazed at what people think they heard. Because communication isn’t about saying more—it’s about making sure what you say actually lands.